About the bureau
Personal matchmaking, trusted by families since 1997.
Swayamwar Marriage & Counselling Bureau is a family-run matrimonial service in Ahmedabad, founded in 1997 by Smt. Dharmistaben Kirtikantbhai Nanavati. We serve families across India and abroad through a public charitable trust, and our team personally reviews every profile before it goes live.
- Founded
- 1997
- Based in
- Ahmedabad, Gujarat
- Families served
- India & worldwide
- Recognised
- Pride of Gujarat 2026
Who are we
Swayamwar4U, in plain facts.
- What it is
- Swayamwar4U is the online matrimonial platform of Swayamwar Marriage & Counselling Bureau, a private marriage bureau based in Ahmedabad.
- Founded
- 1997, in Ahmedabad, Gujarat — nearly three decades of continuous matchmaking under the same family.
- Founder
- Smt. Dharmistaben Kirtikantbhai Nanavati, who began the bureau.
- Who it serves
- Families of every community, living in India and abroad — including the USA, Canada, Australia, the UK, Germany and the UAE.
- How it is run
- Through the S. M. Nanavati Public Charitable Trust. What the bureau earns funds education and medical charity, and an old age home at Sola Bhagvat Vidyapith.
- How profiles are handled
- Every registration is reviewed by the bureau's team before it becomes visible, and photographs and contact details are shown only to members within your access level.
- Recognition
- Divya Bhaskar named the bureau a Pride of Gujarat in 2026; the award was presented by the Chief Minister of Gujarat, Shri Bhupendrabhai Patel.
- Trademark
- SWAYAMWAR COMPUTERISED MARRIAGE BUREAU is a registered trademark of S. M. Nanavati Public Charitable Trust under the Trade Marks Act, 1999. No other bureau, agent or website is authorised to use the name.
Office
“Basera” Bungalow, Spring Valley, First Gate, B/h. Karnavati Club, Mumatpura Road,Ahmedabad – 380058, Gujarat, India
Phone
Smt. Dharmistaben Kirtikantbhai Nanavati
Founder, Swayamwar Marriage & Counselling Bureau
founder
Thousands of families brought together through one vision.
In 1997 the idea of a marriage bureau was still unfamiliar to families here. Matches were made inside the circle of relatives and acquaintances, and families were hesitant even to hand over their child's bio-data to a stranger — they worried about who would see it, and about the name of their family being talked about. Dharmistaben Nanavati started anyway, from her own home.
Her aim was never simply to introduce two people to each other. It was to build a bridge between two families — because a marriage, in her reading of it, is not the meeting of two individuals but the joining of two ways of thinking and two long family traditions.
Outside the bureau she has spent those same decades in social work, with Lion International, Sarvar Mandal and other organisations, and she still runs free legal aid for families caught in matrimonial disputes — for people who are not, and may never be, our members.
A marriage is not two people meeting. It is two ways of thinking, and two families' traditions, agreeing to become one.
The next generation
Her daughter, Raniben Parekh, now carries the bureau forward, bringing a fresh perspective to her mother's work. She understands today's candidates: their careers, their expectations, the way relationship dynamics have shifted, and the personal independence and lifestyle young people are not willing to trade away. The bureau's job now is to balance her mother's nearly three decades of experience against modern technology, and to serve Gen-Z and millennial candidates without asking them to become someone else first.
Recognition
What the outside world made of it.
Nearly three decades of this work, written up by someone who is not us. The full page is in Gujarati — open it and zoom in to read it.
In the press
Named a Pride of Gujarat, 2026.
“Most prominent and trusted brand in matrimony field.”
Divya Bhaskar · Pride of Gujarat 2026
Divya Bhaskar's Pride of Gujarat feature calls Swayamwar the most prominent and trusted brand in the matrimony field, and the first choice of Indian families worldwide. The award was received by our founder, Smt. Dharmistaben Nanavati, from the Chief Minister of Gujarat, Shri Bhupendrabhai Patel.
- A legacy of nearly three decades, since 1997
- 12,000+ active profiles on the bureau's books
- 6,000+ marriages brought about to date
- NRI get-together programmes timed to families' India visits
Figures above are as reported by Divya Bhaskar.
How we work
Six principles that guide our work.
A person reads every registration
Counselling is part of the service
Your details are not the product
Help that does not depend on membership
The money goes back out
Our reach
Based in Ahmedabad, serving families worldwide.
Our families live in many countries, and we serve each of them. Families in India can meet matches through us all year round. Families overseas can share their travel dates, and we arrange introductions while they are in India.
1997
Serving families since
Nearly three decades of matchmaking, not a recent startup.
8,347
Active profiles today
Real people currently searching, not archived records.
557
Wedding stories shared with us
Couples who came back afterwards to tell us it worked.
6,000+
NRI registrations since 2014
From the US, Canada, Australia, the UK, Germany and the UAE.
- India
- USA
- UK
- Canada
- Australia
- Germany
- UAE
Questions about us
What people ask before they trust us.
Straight answers about the bureau itself — who runs it, where it is, and how it makes its money.
Twenty-nine years of trusted matchmaking. Begin with a conversation.
Register when you are ready. Before that, call the bureau and ask us anything — you will reach a person who has done this for years, not a queue.